Bea music confirms that music is popular with young and old
According to research from IFPI, carried out by Ipsos in 2017, Belgians listen to music for 17.2 hours per week, or 2.5 hours every day. This is higher than the global average across 13 major music markets of 15.1 hours per week.
Music is popular with all ages
We often associate music with young people, but the IFPI research shows that the age group 55-64 spends the most time listening to music in Belgium: almost 3 hours a day or more than 20 hours a week, with radio a key part of their lives. This is followed by 45-54 year-olds with more than 18 hours per week.
“Belgians are big music lovers. Music is for all ages. We use radio in Belgium – more than in other countries – to discover and listen to music, but the market figures for the first half of 2017 show that premium streaming via paying subscriptions via Apple music, Deezer or Spotify is on the rise.”
“The growth potential for premium streaming in Belgium is huge. It is therefore important for the local music sector that all streaming services continue to invest in their Belgian activities,” concludes Pieter Swaelens on behalf of Bea music, representing the music producers in Belgium and Luxembourg.
Belgians listen to on average 2.5 hours per day of music
Not only the youngest generations are music fans
IFPI 2017 research